نور قورة — Nour Koura
WorkAbout
Fashion Brand

04Lara Khoury

IndustrySlow Fashion · Campaign
Scope01Visual Direction02Execution
Description

Visual direction and execution for Embers of Power, a collection by Lara El Khoury — a Lebanese slow fashion brand — shot in El Gouna, Egypt. The collection is inspired by the resilience of the Lebanese people and all they've endured over the past five years, and embodies the tension between constraint and freedom: physical restraint through wrapped elements and fitted details, set against the emotional resilience that continues to persevere. The visual guide stages that paradox in landscape — figures in long, fluid dresses held against cliff faces, canyon walls and open dune. Execution keeps the palette to the site, moss and ochre and rust against porous white limestone and rippled sand, and alternates sharp full-lengths with motion-blurred frames, black-and-white passages and close crops of gathered fabric, hands and skin. Bound by the terrain, never limited by it.

Credits
Studio
Riba Haus
Creative Studio
RibaHaus
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