Wrdrobe is an eclectic fashion label built around a love for distinctive pieces, unexpected combinations and personal style. Drawing from vintage fashion, art, nature and the world around its muse, the brand brings together expressive silhouettes, rich textures, prints and colour to create a wardrobe that feels collected rather than constructed.
I developed Wrdrobe's brand strategy and visual identity, defining the brand's personality, positioning and visual language around the idea of a wardrobe as a personal collection. The identity was designed to feel curated yet spontaneous, feminine yet playful, and vintage without feeling nostalgic. Translating this into the brand's wider visual world through art direction, seasonal campaign concepts, packaging and social media direction, creating a flexible system that could move between the lighter, sun-filled energy of Spring/Summer and the richer, more layered character of Fall/Winter.
The work extended beyond the identity itself to consider how Wrdrobe lives as a brand — shaping its content, imagery and storytelling around a distinct woman, her wardrobe and the places, objects, art and experiences that influence her.
