A rebrand for Mina Carpet, a Cairo-based textile design house that has been hand-making carpets in Egypt since 1992. The work translates an oriental weaving heritage into a contemporary spatial language — positioning carpets not as finished products but as evolving design objects shaped by craftsmanship, experimentation and context.
The identity is bilingual by construction: Minion Variable set against Diwan Thuluth for headers, Helvetica Neue against Sakkal Kitab for body, so Arabic and Latin carry equal weight rather than one being a translation of the other. It runs on the line "Oriental Roots, Contemporary Language", a monogram drawn from the M, and a palette taken from the carpets themselves — burnt rust, wool browns and undyed creams.
It is built out across the brand: a main, descriptive and bilingual logo lockup, swing tags and packaging, and a social system that moves between the workshop, the interiors the carpets live in, and the craft itself.
